Charities and nonprofits have a tough time. Many are trying hard to respond to growing inequalities at home and abroad while reckoning with the fall-out of a cost of living crisis that’s squeezing what regular donors can give and social media channels that seem to constantly change their algorithms and make increasing demands for content production.
That’s why at GSF Creations, we specialise in helping charities develop impactful and effective websites that can be managed, optimised and leveraged on a charity’s own terms. Our team are not just web developers. We’re also long-term charity workers with years of expertise running non-profit, social projects. We know all too well the pressures on time and money that often limit charities from developing an effective digital presence, and we’re determined to help our clients overcome this.
So how do we design impactful charity websites? Let’s take a look:
1) Focusing on your charity’s impact
When a new user visits your website, you have just seconds to convince them to stay. In this brief window of opportunity, boldly communicating your charity’s message – your vision, mission and impact – is critical. When we start work on a new charity website, we make sure to understand your work inside-out. In our introduction calls, we’ll clarify what your impact metrics are, what makes you different from everyone else, and how best we can WOW a new visitor. We’ll work with you to develop succinct, compelling value propositions that engage users and keep them exploring.
2) Optimising for conversions
It’s not enough just to get a new user to your site. We then want them to act. We’ll discuss with you what your key calls to action (CTAs) are. That might be signing up to your newsletter, registering interest to volunteer, or making a donation. We’ll then craft a website structure and design layout that optimises for these conversions. We’ll also help you set up conversion tracking so you can measure the impact your website’s having.
3) Removing barriers to getting started
Aside from our super-friendly team, we also know that websites are usually a huge investment. But as a non-profit ourselves, we’re determined to help as many charities as possible expand their digital presence. That’s why we offer discounts of up to 40% for charities, nonprofits and informal voluntary groups. You can get in touch with us for a no-obligations quotes or simply to discuss how best to move forward with your digital strategy.
4) Integrating with the tools you use
Websites don’t exist in a vacuum, they’re often connected to many other parts of a charity’s operations. And the last thing a charity needs is more admin work. One of the great advantages of building websites with WordPress is the flexibility to integrate with many other platforms. From accounting software like Xero and Quickbooks, to donor platforms such as Donorbox and JustGiving, from newsletter services such as MailChimp and MailerLite to CRM’s like HubSpot and Salesforce, we can help you set up your website in the best way possible, so that information flows seamless across your operations.
5) Keeping your website up-to-date
It’s all very well having an all-singing, all-dancing new website, but it’s not useful if it then falls out of date. As part of our website creation process, we’ll also help train your team so they can take the reins going forward. Alternatively, we also offer in-house website maintenance, so you can outsource parts of your website upkeep to our expert team. If you don’t have expert web skills in-house, this can often be a much more time-efficient and cost-effective way of getting the most out of your site in the long-run.
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At GSF Creations, we understand that charity websites are so much more than an exercise in branding. They are a tool that helps you raise funds and build an audience to sustain and grow the impact you’re having.
If you’re looking for help to develop or re-design a website, get in touch with us today and we’d be delighted to discuss how we could work together to help build an impactful and beautiful website.
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